In June Major League Baseball teams launched their team-centric All-Star Game marketing campaigns. Last week team’s stepped up their PR as the deadline closed in Thursday night. The effort generated a single-day record 3.8 million votes. But, for all the hype and hometown pride, the Major League Baseball All-Star Game is pathetic.
In 1964, the Cincinnati Reds signed 28-year old Frank Robinson to a one-year, $50,000 deal.
Robinson finished fourth in the National League Most Valuable Player voting that season, playing in 156 games, hitting .306 with 29 home runs, 96 RBI and an on-base percentage was .396 (not bad for a power-hitting, middle of the lineup guy). The Reds finished tied for second in 1964 with a 92-70 record, losing the division by a single game to the St. Louis Cardinals. In hindsight, Robinson was a steal.
The San Francisco Giants are getting a lot of attention for their social media marketing success. Brian Solis, a social media analyst and author of the books Engage and The End of Business as Usual, interviewed Bryan Srabian, Director of Social Media for the Giants to discuss how and what led to the team’s success in the digital world: