I recently took some photos of some team members who I knew were not excited about the idea of getting their photo taken. I took that knowledge and used it to my advantage.
How do you do that? It’s really no big secret, but if you are just beginner or relatively new in your business, let me offer a few suggestions:
- Meet with the subject(s) you will be photographing in advance if you can. A short icebreaker will allows the subject to build some trust and, more importantly, allows you to gather intel about their personalities. Ask questions that will help you plan the shoot and listen closely (i.e. What are your hobbies? What do you like to do on weekends or outside of work? Favorite locations you enjoy visiting in your city?)
- In the example I use in this post, I gathered that none of the subjects were fond of getting their photo taken. That type of intelligence will help you prepare for the photo session.
- Setting: Always look for safe spaces — not their office — to photograph. Natural light, bright and colorful surroundings, but relaxed and inviting (see No. 1). You might find yourself at a ballpark with a glove and baseball cap or on a dock at sunset with a book.
- If I have a subject who is reserved or self conscious about their smile, you will need to work in advance to create a relaxed environment. In these cases I bring props or “icebreaker” cards. If this is your strategy, have your camera on and ready at all times. Once you introduce the prop or icebreaker question, you will need to capture the visual response. I recommend getting a few sets of cards that compliment the photo session (fun, deep conversation, topical/theme based, etc.)
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